
Economics
Your €2.50 Coffee Is Not Expensive. It's Subsidised.
A significant percentage of specialty coffee shops are losing money on every single cup they sell. Not because they're badly run — because the real numbers don't add up at the prices most cafés are charging. A deep dive into the economics of a Barcelona specialty bar, with an interactive cost model.
By Rafael Maggion · Sep 20, 2026 · 7 min read