Blog

Guides, brewing notes and stories from the world of specialty coffee.

1 article

A cup of coffee broken down into layers of cost: beans, milk, packaging, rent and amortisation.
Economics

Your €2.50 Coffee Is Not Expensive. It's Subsidised.

A significant percentage of specialty coffee shops are losing money on every single cup they sell. Not because they're badly run — because the real numbers don't add up at the prices most cafés are charging. A deep dive into the economics of a Barcelona specialty bar, with an interactive cost model.

By Rafael Maggion · Sep 20, 2026 · 7 min read