Cookie policy

In short

The cookies strictly needed for the site to work are always set. Everything else — remembering your preferences, measuring how the guide is used, and understanding which campaigns bring people here — only happens if you accept it in the notice shown when you arrive. If you say no, nothing from Google or any other third party is loaded at all: not a single file is downloaded. You can change your mind at any time from the button at the end of this page.

Our own cookies

• Session (sb-…-auth-token): keeps you signed in. Required if you have an account; cleared when you sign out.
• mcg_consent: your cookie choices and when you made them, so we do not ask again. Necessary; lasts one year.
• NEXT_LOCALE: remembers the language you want the guide in.
• mcg_last_cafe: in the business portal, remembers the last venue you managed so we can take you straight back to it.
• mcg_attr: how you first reached the guide — the campaign, the search or the site that referred you, and the first page you landed on. It carries no name, email or IP address, and it exists so we can tell which campaigns actually work. It is shared with the business portal (login.mycoffee.guide), lasts six months, and is only written if you accept measurement.

Stored in your browser

Besides cookies, we keep a few things in the tab's memory (sessionStorage), which is cleared when you close it:

• mcg:filters:…: the filters you applied on the map, the listing, events or jobs, so they survive opening a venue and coming back.
• mcg_pending: the coffee shop you were saving when we asked you to sign in, so we can finish once you are back.
• mcg_sid: a random number that identifies this tab while measurement is on, so we can tell three people apart from one person clicking three times. It is not linked to you, and it is created only if you accept measurement.

Our own usage measurement

We count visits to venue pages, which buttons get pressed, and how long a page is actually looked at, so each coffee shop can see how its own page is doing. Time is only counted while the tab is visible and someone is actually there — a tab left open in the background adds nothing. This measurement is stored on our own server without your IP address and without anything that identifies you; the only identifier involved is the tab number above, which disappears when you close the tab.

Google Analytics and Tag Manager

If you accept measurement, we load Google Tag Manager, which in turn loads Google Analytics. It tells us how many people visit, which pages they read and where they came from — not who they are. Google sets its own cookies for this:

• _ga and _ga_…: a random identifier for your browser, so a returning visit is not counted as a new person. They last up to two years and are shared across mycoffee.guide and the business portal, which is what lets us see a single journey instead of two halves.

Advertising

The advertising category covers Google Ads tags, which tell us which ads bring visits and sign-ups. They are loaded only if you accept that category, and while there are no live campaigns nothing is loaded at all. We do not sell your data and we do not use it to build advertising profiles about you elsewhere.

Embedded third-party services

Some parts of the site load external services that may set their own cookies when you interact with them: Mapbox maps, Stripe payments, the Shopify shop and the Google services described above. Each is governed by its own policy.

How to manage them

You can delete or block cookies in your browser settings. If you block the necessary ones you will not be able to stay signed in, and the site may not remember your language.